From the Sioux City Journal comes a familiar story regarding the Big 10 Network:
Chief among frustrated fans are the parents of two newly minted University of Iowa athletes -- Bishop Heelan High School grads Brandon Wegher (football) and Brennan Cougill (basketball) and East grad Ashley Vanderloo (softball). Heelan senior-to-be Zach McCabe is committed to join Cougill on the Hawkeye basketball roster next year.
...Ness said Cable One wants to carry the Big Ten Network on the digital tier of sports package offerings, with channels like Fox Sports North. That way, he said, people who like sports would pay for the network, while sparing the rest of Cable One subscribers a price increase.
But the network has demanded that cable companies place BTN in the full basic lineup. Ness said the network sought roughly a dollar for each of the subscribers, which totals about 24,000 in the metro area, and higher in subsequent years.
"The Big Ten's position has been that they will only agree to launch if it is on our full basic lineup," he said.
I find it interesting how the "behavior" of management in not-for-profit enterprises such as college athletic departments is so similar to the often demonized for-profit sector of our economy.
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