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« Markets in Everything: Dump your BF or GF | Main | Premium Beer vs. Premium Wine »

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KipEsquire

This is not unlike determining the liquidity demand of money (i.e., the "How much cash should I take out via the fee-based ATM?" formula).

Similarly, I face this Sisyphean quandary every week with the relentless, "Half gallon of milk for $1.59 or gallon for $2.08, given a high probability that I won't use it all before it goes bad..." challenge. (Correct answer tends to be go with the half gallon despite the higher unit cost.)

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