Super Bowl Ads Not Selling
In another sign of the times on the sports front, the remaining Super Bowl ads are not selling.
Walker said NBC had a total of around 67 spots for Super Bowl XLIII and
has sold about 59, or 88 percent. In September, NBC said 85 percent of
the 30-second spots had sold for about $3 million each. Typically, 60
percent of Super Bowl slots sell by then.
The National Football League championship is considered the premier advertising event of the year, and it often heralds new trends in advertising sales and styles.
Walker said NBC could technically sell ad spots up to the last minute before the event. He declined to say whether NBC - a unit of NBC Universal, which is owned by General Electric Co. - is facing pressure from companies to discount rates.
The National Football League championship is considered the premier advertising event of the year, and it often heralds new trends in advertising sales and styles.
Walker said NBC could technically sell ad spots up to the last minute before the event. He declined to say whether NBC - a unit of NBC Universal, which is owned by General Electric Co. - is facing pressure from companies to discount rates.
Via Instapundit
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