The New Orleans Saints, that NFL team that almost left what's left of the Big Easy, has set a record in season ticket sales.
The Saints announced Wednesday that they have broken the franchise record for season-ticket sales with 54,969 -- despite the fact that they are coming off a 3-13 season and so many fans still are feeling the effects of Katrina.
The Saints are roughly 10,500 seats away from selling out the Superdome. They also have sold 81 suites out of a possible 137.
Was it the drafting of Reggie Bush, the signing of Drew Brees, or the hiring of Sean Payton (possibilities raised in the article)? Maybe this is a function of fans' response to not knowing what they have until it's (almost) gone.
Or maybe it's largely a function of ticket pricing:
The Saints' previous season-ticket sales record was 53,728 season tickets in 2003. That year, the team was coming off a9-7 season, and fans also pounced on an offer for $15 season tickets.
This year, the Saints offered a $14 season ticket and offered 20,000 tickets at $35 or less. But more significantly, they revamped their entire ticket-pricing structure, creating 17 different "pricing zones," with higher prices on premium seats and lower prices on others.
Though that pricing plan was met with some initial skepticism from fans, it turned out to be one of those "right moves." Saints executives said the pricing overhaul was a bit scary at first, but fans have responded enthusiastically to the variety of choices.
In fact, the higher-priced club-level seats are the only ones that have been sold out so far, with sales being evenly dispersed among each of the pricing levels, according to Mike Stanfield, vice president of ticket and suite sales.
When it boils down, it comes down to pricing your product correctly.
HT to Sports Business Daily